Desert Fashion Week

Annual week long fashion show, showcasing Saudi Arabia’s top designers within a unique and surreal environment hosted in the desert. An expression of the country’s rich heritage and luxurious arts.

A luxury experience bringing top artists of the fashion and music industry together. A cultivation and expression of Saudi Arabian culture through runway shows, music concerts, boutique shopping and artisan crafts.


We aim to encourage the growth of Saudi Arabia’s cultural sector. Promoting culture and tourism, this event aims to explore

the diversity of our artists, thus a cultivator of local and international relations within these artistic industries.

Our audience is composed of VVIP Saudi Arabian guests, such as Global Dignitaries, select Government invitees and the Royal Court. Joined with VIP local and international guests, while welcoming a general attendance.

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